Sustainable Tourism Management

Tourism promotes regions, generates income and offers travellers new experiences. However, it consumes resources, pollutes the environment and can lead to social inequalities. In the Master's programme Sustainable Tourism Management you will learn to plan and design tourism in a way that enables a balance between economy, ecology and social concerns.

March 2024 to August 2024

Summer semester 2024

There are no events in the current view.
Study content

Individual study contents

The aim of the programme is to acquire knowledge of tourism management with a focus on sustainability. The contents are relevant for the company, association and destination level.

The programme consists of four semesters. In the first semester, the topics of sustainability, marketing and destination management are learned or deepened.

In the second semester you choose a specialisation, and in the third semester you complete a practical project or a semester abroad. The programme ends with the Master's thesis in the fourth semester.

In addition to the full-time form of study, the programme is also offered individually as a part-time programme.

Modules per semester

In the first semester, you will learn about economic, ecological and social sustainability topics as well as marketing and management content. You will practise scientific work (methods of empirical social research) and you will be coached to achieve your personal learning goals (self-management).

In this module, we teach the economics of the tourism industry, introduce you to digital business models, the internet and platform economy, and the impact of digital transformation. We look at and discuss critical economic approaches as well as ethical aspects of digitalisation, economics and the tourism industry.

Basic principles of sustainable development and the application to tourism, the development and forms of sustainable tourism, basics of ecological sustainability, environmental impacts, social impacts of tourism as well as consumption patterns and the sustainability affinity of those in demand are topics of this module.

The module teaches marketing basics and specifics of tourism marketing. You will learn marketing conception, planning, positioning, communication and distribution as a strategic approach to marketing. The course addresses sustainable business management in the field of marketing from a scientific and practical perspective.

 

The module offers definitions of destination, destination management organisation (DMO), levels of spatial planning in Germany, EIA and impact regulation, tourism planning as a task of destination management, development of tourism concepts. You will gain knowledge on sustainability in destination development and sustainable mobility.

On the one hand, the seminar on self-management supports you as a student in getting on the track of your personal vision and your own goals. On the other hand, "stumbling blocks" in dealing with time are identified, reflected upon and proven methods for improving time and stress management are presented.

In the second semester, you can specialise in a specialisation in addition to two compulsory modules. For this purpose, three modules of one direction must be chosen. However, we also offer you the option of replacing a compulsory elective module with a module from the respective other specialisation, other degree programmes or even other universities.

In the module you apply knowledge in a defined project with a partner. As a student, you will be guided in a design thinking part (50% of the module) to work on the partner's question. Finally, you will present your results to the partners in the form of a poster presentation.

The students take part in a business game in destination management, practise applied tourism planning and do a case study exercise. The topics of sustainability in destination management and segment-specific tourism management are deepened with planning and offer development for hiking, cycling, water and equestrian tourism.

Compulsory elective module 1:SMART Tourism: Research & Application Trends

This module enables you to engage with cutting-edge peer-reviewed journal papers and the current state of research in the field of information and communication technology in tourism. You will be able to deepen your academic understanding of the tourism industry and the impact of information and communication technologies.

Compulsory elective module 2: Social Entrepreneurship, Innovation & Fair Finance in Tourism

You will develop a business concept or your possible entry path into the labour market of social enterprises. In the course, teams are formed for the business concept with the aim of producing a presentation as a pitch. The critical examination of the choice of social problem and the plan for implementation will be assessed.

Compulsory elective module 3:Business Intelligence and Data Mining in Tourism

This module offers you a practice-oriented introduction to data mining and big data. It teaches you the basics and techniques of data analysis. You will gain practical experience in applying the techniques covered using the data mining tool RapidMiner. In the lecture, the acquired knowledge is applied to real data.

 

Compulsory elective module 1: Tourism in Developing Countries

You will learn about concepts of "development", special economic, social and ecological challenges of developing and transition countries, the basics of development cooperation including the principles and implementation of sustainable forms of tourism in developing countries (ecotourism, pro-poor tourism, community-based tourism).

Compulsory elective module 2: Nature-based Tourism & Protected Area Management

You will get an introduction to nature conservation, conservation strategies, protected area types, protected area management, visitor management and infrastructure, nature and ecotourism offers, the economic importance of tourism for protected areas, UNESCO World Heritage sites, geo/star parks and tourism as well as national and international case studies.

Elective module 3: Environmental Management, Reporting & Certification

You will learn about environmental management as part of corporate social responsibility, environmental management systems at company level, accounting and reporting systems. You will use the approaches for the corporate management of tour operators, travel agencies and the hospitality industry as well as specific certification systems for sustainable tourism.

 

In the third semester our students can choose between three options: the transfer project, the project internship or a semester abroad. Within the third and fourth semester, you will earn a total of eight ECTS points in "Special Elective Modules".

You will be prepared for the management of your project in a joint project seminar . This is followed by several individual meetings to discuss the project with the lecturer in charge of the project.

In a transfer project , students work on a project for a practice partner in a group. In doing so, they transfer knowledge from the university into practice. Transfer projects mainly take place in Brandenburg and Berlin, but can also be carried out in other regions of Germany or abroad.

You complete your project internship individually. You will also work on a project for a practice partner. Practical partners for project internships and transfer projects can be, for example, tourism companies, associations or regions. They often emerge from the diverse networks of the lecturers.

As an alternative to the project internship or the transfer project, you can also do a Semester abroad at a partner university in a comparable degree programme. For example, we have cooperation agreements with the University of Cagliari (UNICA) and the University of Sassari in Sardinia as well as the University of Uppsala in Sweden.

 

 

You can select special elective modules from our degree programme as well as from certain other HNEE degree programmes or even from our international partner universities. This includes, for example, "Regional Public Relations and Regional Marketing" from the HNEE degree programme Sustainable Regional Development - but also many others!

The fourth semester is almost exclusively reserved for writing the Master's thesis. In addition, you can take outstanding compulsory elective modules, which must result in a total of eight ECTS within the third and fourth semester. This includes, for example, the subject excursion, which offers you not only subject-specific input but also a wonderful group experience.

The colloquium deals intensively with the research process and the creation of a scientific thesis at Master's level. The preparation of your independent research as well as the corresponding report takes place in the form of a master's thesis. Finally, you will defend your master's thesis in an oral presentation.

In the fourth semester, we also offer you a subject excursion to a European country as a special elective module. During the excursion, topics from the compulsory modules of the first and second semesters are taken up and illustrated with examples in the target country. In the past, these included England, Spain, Estonia, Slovenia, Sweden and Switzerland.

After graduation

Career prospects

With a successful Master's degree in Sustainable Tourism Management, you will have career prospects in various areas of the tourism industry or related industries such as the digital economy or development cooperation.

Specialisation options

In the second semester, you can specialise in either a digitalisation and business-related direction or an environment and destination-related direction.

Prospects / job profiles

Most of our graduates work in the professional fields listed below:

  • Tourism associations and ministries
  • Tour operators and travel agencies
  • Research and teaching
  • Tourist destinations, often at regional or state level
  • Founding their own business
  • Nature conservation and protected area management
  • Development and non-governmental organisations (NGOs)
  • Consulting companies
  • Digital economy

Modules and thematic areas that are all relevant and important in
a biosphere reserve were particularly useful for my work.

 

Christina Seifert

Christina Seifert

Member advisor at forum anders reisen e.V., graduate, Sustainable Tourism Management 2012

Dr Jan Behrens

Consultant in the Tourism Department of the Brandenburg Ministry for Economic Affairs and Energy (MWE)

Graduate, Sustainable Tourism Management 2002

Luisa Céron

Luisa Cerón

Travel consultant with Studiosus Reisen GmbH

Graduate, Sustainable Tourism Management 2010

Application

I want to apply...

Application deadline
Summer semester: 1.12. to 28.2. (only possible for higher semesters)
Winter semester: 1.6. to 5.9.

 

Apply now

Please create an applicant account in the online application portal. You will receive a confirmation from us by e-mail with your user name and a password. Now you can log in and start entering all the information required for the application and uploading your documents. After submitting the online application, the "Print" button will take you to a summary of your details in the online application, which we recommend you print out and check. If you have discovered an error after submitting your application, please contact us by the closing date by e-mail at studieren(at)hnee.de.

  • First professional university degree in the field of tourism (geographic or business oriented), which should comprise at least 180 ECTS credits.
  • Good English language skills at level B2 CEFR. If the proof is not yet available at the time of application, it can be submitted at the end of the re-registration period for the second semester.
  • Certificate and diploma of the university degree (alternatively proof of achievement with at least 150 ECTS and provisional average grade).
  • School and professional career (curriculum vitae in tabular form)
  • If available: Certificates, references, employer's references or proof of employment.
  • If already available: Proof of English language proficiency at level B2. Alternatively, the TOEIC can be taken during the first semester at the Language Centre of the HNEE.

Application deadline
Summer semester: 1.11. to 1.12. (only possible for higher semesters)
Winter semester: 1.4. to 1.5.

 

Apply now via uni-assist

If you have obtained your degree abroad, then - regardless of your citizenship - do not apply directly to our university, but via the application portal of uni-assist e.V. This is a service point for the preliminary examination of international study applications for many universities in Germany . The uni-assist website will inform you about the application procedure. Please also note the country information on the uni-assist portal.

If your application is complete and meets the formal admission requirements, uni-assist will forward your application to our university. After importing your application into our application portal, you will receive an email with access data to the HNEE application portal so that you can follow up on the status of your application.

  • First professional university degree in the field of tourism (geographic or business-oriented) corresponding to a 3-year German Bachelor's degree with at least 180 ECTS credit points. Proof of English language skills at level B2 CEFR must be submitted by the end of the first semester at the latest.
  • If available: Certificates, references, employer references or proof of work experience.

 

Applicants with a foreign educational biography must also provide proof of German language skills at level C1 (according to the "Common European Framework of Reference" - CEFR).

In addition, good knowledge of the English language at least at level B2 CEFR must be proven. If the proof is not yet available at the time of application, it can be submitted at the end of the re-registration period for the second semester.


You can find this information on the website of uni-assistwebsite to check whether you meet the formal requirements.

The following application documents must be uploaded exclusively via the uni-assist application portal. Please note that this list cannot be complete and further documents may be requested.

  • Copy of the university degree certificate incl. grade point average and Transcript of Records (see also Country information uni-assist)
  • Copy of the university entrance qualification
  • Other certificates relevant for the Master's entrance qualification (e.g. certificate of the Academic Evaluation Centre for applicants from China, India, Mongolia or Vietnam, proof of having passed the university entrance examination).
  • Applicants with a foreign educational biography: German language certificate B2 (according to the "Common European Framework of Reference" - CEFR).
  • If already available: Proof of English language proficiency at level B2. Alternatively, the TOEIC can be taken during the first semester at the Language Centre of the HNEE.

 

Foreign certificates must be translated into German or English by a sworn translator.

Application deadline

Summer semester: 1.12. to 15.1.

Winter semester: 1.6. to 15.7.

 

Apply now

 

As a secondary student, you can only apply for modules in the corresponding semester. You can find an overview of the respective offers here. Please note that the modules offered, their dates and contents may be subject to change.

Students who are already enrolled at a university as a main auditor can be admitted to the Hochschule für nachhaltige Entwicklung Eberswalde as a secondary auditor, depending on capacity. The condition is that simultaneous studies at both universities are possible (parallel studies) and that the chosen module is a meaningful addition to the degree programme taken up.

Adjunct students are not members of the Hochschule für nachhaltige Entwicklung Eberswalde. They may take part in examinations with the consent of the respective examiners and in accordance with the respective examination regulations. The scope of the examinations may not lead to a degree in a degree programme. There is no legal entitlement to take these examinations. Further details are regulated by the applicable matriculation regulations of the Hochschule für nachhaltige Entwicklung Eberswalde.

Formal applicationsare to be submitted during the application period by post or e-mailto the Student Services & International Office during the application period.

There is a fee for the secondary auditorium. The amount of the fee is based on the current fee schedule of the HNEE, the AStA and the Studentenwerk Frankfurt (Oder).

 

 

Application deadline

Summer semester: 1.12. to 15.1.

Winter semester: 1.6. to 15.7.

 

Apply now

 

As a guest student, you can only apply for modules in the corresponding semester. You can find an overview of the respective offers here. Please note that the modules offered, their dates and contents may be subject to change.

As a rule, an application for guest auditor status must be submitted to the Student Services Department prior to the start of the course (Guest auditor application).

Persons who are not matriculated can be admitted to courses up to 8 semester weeks as guest auditors without proof of university entrance qualification within the scope of the available educational capacity.

As a rule, guest auditors are subject to a fee. No fees are charged to students. Guest auditors for interested persons with a refugee background are free of charge.

Participation in the courses in the corresponding teaching areas is confirmed in writing. Participation in examinations is excluded.

Formal applicationsare to be submitted during the application period by post or e-mailto the Student Services & International Office during the application period.

Detailed information on how to apply can be found at the International Office.

 

Apply now

Here you will find all the important dates, all the information about the matriculation ceremony, the university library and the language centre.

LEARN MORE

All links for orientation from scholarships, funding opportunities to finding accommodation

INFORM ME NOW
INTERNATIONAL STUDENTS

Welcome Programme

Our students will help you with local orientation, enrolment, dealing with the authorities, finding accommodation and much more.

MORE INFORMATION

FAQ before starting your studies

Are there preparatory courses before the regular start of studies?

You can currently find this information on the following website.

When and how do I start my studies?

You can find the semester dates and the programme for the introductory events for first-year students here. There you will find out where to find your study plan in the campus management system EMMA and register for modules and exams, get to know the Moodle platform where all learning materials etc. can be found, get to know your contact persons and student representatives and initiatives as well as your fellow students and gain initial insights into individual subjects. So it's definitely worth taking part!

Please bring a valid ID document for the identity check and something to write down. For catering, we have a great offer in our sustainability canteen.

You can find your study plan online via the account access in our campus management system, which you will receive by e-mail with your enrolment. You can also find the plans for the introductory events here.

No, attendance is not compulsory, neither for the courses nor for the introductory week (with the exception of the identity check at the start of your studies, most exams and excursions for which you have registered). But: Regular attendance is of course highly recommended, as this not only supports learning progress, but also contributes to the positive dynamics of our rather small learning groups.

Where can I get support at the beginning of my studies if I don't know my way around or have specific questions?

Most of your questions will certainly be answered during the introductory events at the beginning of the semester. If you still have questions or special needs, please make use of our advisory services, which we have clearly prepared for you here.

General information about studying

General study guidance

Stadtcampus Haus 5 ground floor, right
Schicklerstraße 5
16225 Eberswalde

+ 49 3334 657-149
E-mail

Consultation appointment
Please make an appointment by telephone or e-mail and via this contact form.

Subject-specific information on the degree programme

Student advisory service

M.Sc. Birte Kaddatz
Programme coordinator, lecturer, subject advisor, practical semester officer

City Campus House 02.210
Schicklerstr. 5
16225 Eberswalde

+49 3334 657-328
E-mail

Counselling hours
by arrangement

START-UP CENTRE

Start your own business

Everything about founding: Advice, events, success stories and the HNEE Startup Lab

DISCOVER MORE

Advice and events on application documents, career guidance and job advertisements

GET YOUR INFOS NOW
UNIVERSITY LIBRARY

Most valuable library services

Information on the media catalogue, on borrowing media, publishing your own documents, academic work, research and citation

VISIT THE LIBRARY