Regional movement is a practice partner in the Sustainable Economy department

This winter semester, the Bundesverband der Regionalbewegung e.V. (BRB) is supporting the marketing project seminar in the Business Management (B.A.) degree programme at the Eberswalde University for Sustainable Development (HNEE) for the first time as a practical and specialist partner.

A total of 56 students specialising in marketing are currently working in 14 teams on practice-oriented projects for the sustainable marketing of regional foods. In terms of content, the seminar focuses primarily on the topic of "regional brands". In addition to developing concepts for the "Day of the Regions" and pilot projects on the topic of "Canteen seeks region" in Brandenburg, the seminar will also analyse the success factors of regional seals and search for suitable collaborations in the area of influencer marketing for regional products and initiatives. The results will be presented and discussed by the students in January in the presence of the respective project managers from the federal association.

In October, some students, together with Professor Dr Gerd Peters, head of the marketing seminar at HNEE, and well over 200 stakeholders from nationwide regional initiatives, politics, business and science, took the opportunity to gain an insight into the numerous current projects and examples of the regional approach at the 10th Federal Meeting of the Regional Movement in Brandenburg's Havelland region. Around 60 speakers discussed the potential and challenges of regionalisation in the food industry at this networking event.

About the Bundesverband der Regionalbewegung e.V.
As a competence network for regionalism, the BRB bundles a wide range of activities for regional sustainable development, supports and networks numerous existing players by providing further impetus and carries out important lobbying work to strengthen rural areas. The Federal Association of the Regional Movement currently represents around 330 member organisations. Professor Dr Gerd Peters established contact with the regional movement during his research sabbatical last summer.

Note on image material
The photos available here may be used for reporting purposes. Please note the copyright notice © 10th Federal Meeting of the Regional Movement / Simon Malik